A guide to support your marketing
The exhibitor’s marketing package includes practical instructions and specific tips to help you market your own participation in the trade show.
Why market your participation?
When you tell your customers about your trade fair participation, they know exactly where to find you. A large number of customers means more goals being met.
Use your own channels for marketing, use the channels where you connect with your customers. Talk to them wherever you normally interact with them – on your website, on social media or face to face.
- An invitation from the exhibitor is more personal, the customer relationship has already been established – that is priceless
- Visitors usually plan their exhibition day in advance, make sure you are involved in their plans
- Email, social media, your own website or personal call – make the most out of pre-event marketing
And to make your marketing as easy and effective as possible, we’ve put together this marketing package for you, with tips and materials you can take advantage of!
Where can I find marketing materials?
We have compiled materials that you can share and use freely in your own channels. There are materials for social media and other uses, various banners for websites or newsletters.
When to market?
We have put together a schedule to jointly market the upcoming trade fair event and engage our own customers.
4 weeks before the event “We are in”
Tell your customers about your participation in the fair through your own channels and website. Take advantage of the materials found in our material bank.
3 weeks before the event “Activate your customer”
Activate your own customers well in advance. Ask your customers what they want to see at the upcoming event? What kind of expectations do your customers have? Open the doors for discussion. You can get valuable tips on trade show content.
2 weeks before the event “Our exhibition stand”
Let everyone know what your exhibition stand at this particular event is all about: what services or products are you presenting – are there news, competitions or other interesting content? Create excitement in your own audience using your preferred marketing channels!
1 week before the event “General info and more content”
Go through the practical info: where to find you at the fair and how to reach you. Tell your customers about the event content in more detail. Is there a program you are participating in, or something else that your customers may find interesting?
During the event week “See you soon”
Highlight your own exhibition stand, offers and novelties. Encourage your customers to participate in the event. Broadcast your content directly from your stand!